All About PROENZA SCHOULER

Posts : 17 Join date : 2011-04-04 Location : Quezon City

In the absence of a subforum, I've created this temporary thread where we can post everything and anything about the up and coming brand PROENZA SCHOULER. I will start off by posting a background about the brand --- origins, designers and styles. Hopefully, from here, the others can contribute with reveals, questions, etc. Smile

Go, go, go to all PS lovers and owners!

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PROENZA SCHOULER OVERVIEW (source: Wikipedia)

Proenza Schouler (/proʊˌenzə ˈskuːlər/) is a New York based modern luxury womenswear and accessories label, founded in 2002 by designers Jack McCollough and Lazaro Hernandez. After meeting at Parson’s School of Design in 1998, the duo collaborated on their senior thesis collection, which was bought in its entirety by Barneys New York. McCollough and Hernandez worked with Marc Jacobs and Michael Kors respectively, then partnered on their graduation project.

Forming its name by combining the designers’ mothers’ maiden names, Proenza Schouler has gone on to achieve critical success since its inception, including the 2003 CFDA Perry Ellis Award for new talent, and the inaugural CFDA Vogue Fashion Fund award in 2004. In 2007, Proenza Schouler received the CFDA Womenswear Designer of the Year award (for which they were also nominated in 2006 and 2008) and Valentino Fashion Group took a 45% stake in Proenza Schouler. Following the launch of their first collection of shoes and handbags in 2008, they were awarded the 2009 CFDA Accessory Designer of the Year Award, and were nominated again in 2010.

Proenza Schouler has collaborated with a number of celebrities, developing relationships with Kristen Stewart, Sarah Jessica Parker, Gwyneth Paltrow, Chloe Sevigny, Kate Bosworth, Kirsten Dunst, Julianne Moore and Charlize Theron, as well as designing Academy Awards dresses for Maggie Gyllenhall and Amy Adams. They have also done several collaborations with brands such as Target (2007,2011), Giuseppi Zanotti (Spring 2009), and J Brand Jeans (Fall/Winter 2010).

Proenza Schouler is sold in over 100 of the most exclusive retail outlets worldwide, including Barneys New York, Bergdorf Goodman, Harvey Nichols, Colette, Joyce and Lane Crawford.

André Leon Talley, former American editor-at-large for Vogue magazine praised the designers in New York Magazine, commending them for their impeccable tailoring and expressed admiration in regards to the perfect construction of their clothes. At the outset, the two gained popularity due to their modern evaluation of bustiers and corsetry; they are also known for their menswear-inspired coats as well as their sleek and minimal silhouettes that frequently come in dark neutrals.

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Here's a photo of the designers: Jack McCollough and Lazaro Hernandez. . Aren't they absolutely adorable????

All About PROENZA SCHOULER JMLH

Posts : 17 Join date : 2011-04-04 Location : Quezon City

Adding to my earlier post, here's a video of an interview with the genius behind Proenza Schouler --- Lazaro Hernandez and Jack McCollough. Click these links:

1. https://www.youtube.com/watch?v=nr87cQwNPKo&feature=related
2. https://www.youtube.com/watch?v=1ML8Xve8NFQ

A video on how to pronounce the name: https://www.youtube.com/watch?v=bd2GyFShMQw

Excerpt of Chloe Sevigny's interview with McCollough and Hernandez. Full interview can be read here: http://www.interviewmagazine.com/fashion/proenza-schouler-1/

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ON HOW TO PRONOUNCE THE NAME

SEVIGNY: So, for the record, I want to get the
pronunciation of Proenza Schouler down right.

McCOLLOUGH: It's Proenza Schouler. So many people still say Shooler.

SEVIGNY: It's Schouler, as in late for school. I think people think Shooler is more sophisticated that Skooler.

ON THE ORIGINS OF THE NAME

SEVIGNY: We both have such a burden to bear with these names. I was wondering, having this homage to your mother's names as your design name, do you feel any sort of responsibility to your family when doing your work?

McCOLLOUGH: The whole reason why we even picked that name in the first place was that when we started, Barneys had just bought our collection and we didn't have a name. We thought, Hernandez McCollough? [laughs] Doesn't sound so high end, does it?

HERNANDEZ: Proenza Schouler is better. I actually regret it.

McCOLLOUGH: Yeah. One of our biggest regrets is the name of our company.

SEVIGNY: Really?

McCOLLOUGH: It's like alphabet soup. There are so many letters. Even coming up with a font was a mission. We had to do these fine, little letters. We couldn't do strong, bold letters because it would be, like, out to here.

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